Franklin ScreenRunway helps authors turn literary IP into professionally developed screen properties—building the right first asset, developing an audience, and creating a foundation for what comes next.
Historically, creators waited for producers, studios, or buyers to decide whether their story moved forward.
THE SCREENRUNWAY PATH
BOOK
You write your story.
DEVELOPMENT
Find the right screen direction.
PROOF
Create a professional first screen asset.
AUDIENCE
Build and measure real audience response.
OPPORTUNITY
Scale when the evidence supports the next step.
Build the first version, prove its potential, and scale when the opportunity supports it.
BUILD IT. PROVE IT. SCALE IT.
BOOK MANUSCRIPT
ADAPTATION STRATEGY
Visual Story
SCREEN ASSET
AUDIENCE RESPONSE
BUILD IT
Create the right first screen asset.
Develop a focused proof, short, pilot, or format suited to the story.
PROVE IT
Build audience evidence.
Test the concept, measure engagement, and learn what resonates.
SCALE IT
Scale With Proof
Use audience and commercial signals to guide the next stage.
WHAT CAN YOUR BOOK BECOME?
01
ANIMATED STORYTELLING
Children’s literature, fantasy, science fiction, and adventure.
02
SCREEN ADAPTATION
Short films, cinematic scenes, and concept sequences.
03
DIGITAL & EPISODIC SERIES
Serialized storytelling and creator-led content.
04
PILOT DEVELOPMENT
Demonstrate recurring screen potential.
05
DOCUMENTARY STORIES
Memoir, history, education, and real-world stories.
06
SCREENPLAY DEVELOPMENT
Professional screen development for industry presentation.
HOW SCREENRUNWAY WORKS
01
STORY & RIGHTS REVIEW
Identify strong IP and clear rights.
02
ADAPTATION ASSESSMENT
Evaluate creative and commercial potential.
03
FORMAT & RUNWAY STRATEGY
Define the right format, audience, and release path.
04
DEVELOPMENT & PRODUCTION PLAN
Plan the scope, budget, schedule, and creative team.
05
INITIAL PRODUCTION
Create the first proof, short, or pilot.
06
PUBLISH, TEST & BUILD
Launch, reach audiences, and gather response.
07
MEASURE RESULTS
Track engagement, audience growth, and commercial signals.
08
SCALE WITH PROOF
Expand when the evidence supports the next step.
FRANKLIN SCREEN NETWORK
FRANKLIN STUDIOS
Flagship Productions
Premium adaptations, polished pilots, and ambitious screen projects.
FRANKLIN VAULT
Fiction Worlds
Genre storytelling, immersive worlds, and episodic fiction.
FRANKLIN JUNIOR
Children’s Stories
Engaging screen content for children and families.
FRANKLIN LENS
Real-World Stories
Memoir, documentary, history, and nonfiction for the screen.
ONE PROPERTY. MULTIPLE POSSIBLE GATEWAYS.
CREATOR PLATFORMS
COMMUNITY
DISTRIBUTION
MARKETPLACE
Illustrative marketplace examples. No partnerships or guaranteed access implied.
YOUR STORY. YOUR PROPERTY.
100% INTELLECTUAL PROPERTY OWNERSHIP
AUTHOR OWNERSHIP
Create New Paths for Your Property to Grow and Create Value.
PROJECT PERMISSIONS
Franklin receives only the permissions needed for the approved work.
COMMERCIAL VALUE
Build new pathways for your property to create value.
BEYOND THE SCREEN
Discover how Franklin ScreenRunway transforms literary IP into a broader screen ecosystem, creating opportunities for audience development, commercial growth, and multiple pathways for a property to expand beyond the page.
PLATFORM REVENUE
Platform-based revenue opportunities.
MEMBERSHIP
Exclusive content and supporter communities.
SPONSORSHIP
Create value through brand partnerships and integrations.
MERCHANDISE
Extend your story through physical and digital products.
CROWDFUNDING
Engage audiences to support future development.
LICENSING
Rights-based market opportunities.
DISTRIBUTION
Digital and independent distribution.
FREQUENTLY ASKED QUESTIONS
Explore common questions about Franklin ScreenRunway, the adaptation process, ownership, development pathways, and what happens when your story begins moving beyond the page.
Do I need a screenplay before applying for ScreenRunway?
No. Franklin can begin by evaluating the underlying book or literary property. If screenplay development is required, it can become part of the recommended development pathway.
Do I need a large film budget to begin?
Not necessarily. The appropriate starting scope depends on the type of property and what the first production needs to accomplish. Some stories may begin with a focused proof of concept, short, or animated sequence, while others require more development.
Does Franklin finance media adaptations?
Franklin may participate in the development of selected projects. The level and form of Franklin participation depend on the strength of the property, adaptation requirements, commercial opportunity, available resources, and approved project structure.
Every ScreenRunway project requires some form of author runway participation. Additional project capital may potentially come through sponsorship, crowdfunding, or other approved sources where appropriate.
Will I still own my book and adaptation?
Yes. Authors participating in ScreenRunway retain 100% ownership of their underlying intellectual property.
Franklin receives only the project-specific permissions required to provide agreed development, production, promotion, cross-publishing, distribution, or commercial services.
Where will my adaptation be published?
Creator-first projects are generally developed around the author’s own audience and digital accounts.
Depending on the project, content may also be cross-published, featured, or promoted through Franklin’s developing network, including Franklin Studios, Franklin Vault, Franklin Junior, and Franklin Lens.
Can my adaptation make money?
Potential revenue pathways may include platform monetization, memberships, audience support, sponsorship, crowdfunding, distribution, licensing, and other commercial opportunities. Eligibility and performance vary by platform and project, and Franklin does not guarantee monetization or specific financial results.
Can Franklin get my project onto Netflix, Amazon, or another major platform?
Franklin can help develop selected properties toward larger industry opportunities when their creative and commercial foundation justifies that stage.
No specific studio, streamer, distributor, or acquisition outcome can be guaranteed.
Does Franklin produce live-action adaptations?
Franklin’s strongest direct resources currently include development, animation, visual production, audio, post-production, and digital media.
For projects requiring physical live-action filming, Franklin may support development, planning, packaging, creative direction, and producer-side coordination while working with appropriate external production resources.
Is ScreenRunway part of my publishing agreement?
Not automatically.
ScreenRunway is a separate media-development pathway requiring its own approved scope and applicable agreement.
An author’s standard literary evaluation or book-publication arrangement should not be confused with an optional media-production investment.
What happens after I request an assessment?
Franklin reviews the property and the author’s adaptation objectives.
If the property appears suitable for further development, Franklin discusses possible formats, development requirements, and the most appropriate initial runway.
A project-specific scope is prepared only after the direction and resource requirements have been evaluated.